We can do it!

The South Australian Country Women’s Association is a non-profit, non party political and non sectarian organisation aimed to help women and children in need. It is made up of volunteers to assist with programmes that are aimed to help these Women and children with education and training, personal skills and self esteem. Other activities include: art and craft, music, drama and floriculture.

Last Thursday in IPD we were given the task of designing the new pamphlet for this organisation. The aim was to market it at a younger audience, particularly young adult females.

I wanted my pamphlet to not only have a feminine feel but to also have an inspiring, strong character appeal. I wanted young Women to not only feel like they can become a part of this association for a good deed, but to also feel that they are intelligent and strong and that they have the potential to do so.

The image I used on the front cover was how I gave the pamphlet the ‘feminine but inspiring’ appeal. The overall pose of the Woman with the headline ‘We can do it’ gives inspiration and strength. While it would seem the Woman has taken on a masculine role, her head scarf and facial features still express her femininity, as does the logo on the cover which I decided to leave pink. This decision was also to have the logo stand out from the picture, easily noticed by the reader.

The image of the Woman was originally in colour; however I felt a black and white scheme worked better as the image was originally too many bright colours that clashed with the overall theme of the pamphlet.

I used a soft pink as the main colour for the pamphlet, as it represents femininity but it is not as confronting as hot pink. I then used white and different shades of gray to balance out the pink, as too many bright colours can be overwhelming. I also did not crowd the pages too much, for the importance of white space.

I chose to lay out the text in paragraphs as my original choice of dot points were limiting and messy, and found it difficult to get the information across that I wanted to.

I then used the image of the children cooking, as not only a representation of activities that people can volunteer to help with, but also because younger women can be easily swayed by helping children, as opposed to just helping other Women. The photo makes the organisation look fun and easy, while the children look adorable.

Then, using the organisations slogan on the back cover ‘Sharing and caring with action’, which also reinforces the feminine but strong appeal; I kept the back simple with a grayscale colour to match the front cover, used the organisations logo again and website address, as I feel this may help target the younger audience also, as opposed to calling or dropping by.